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        <title>Gregg Thompson</title>
        <link>https://humanhelm.com</link>
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        <lastBuildDate>Tue, 14 Jul 2026 18:29:11 GMT</lastBuildDate>
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            <title><![CDATA[AI and the ‘Gift of Time’]]></title>
            <link>https://humanhelm.com/articles/ai-and-the-gift-of-time</link>
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            <pubDate>Sat, 13 Jun 2026 00:00:00 GMT</pubDate>
            <content:encoded><![CDATA[<p>I dove into a feverish creative weekend sprint to find out if new AI workflows actually save time, or just expand the scope of problems to solve.</p>]]></content:encoded>
            <author>contact@greggt.com (Gregg Thompson)</author>
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            <title><![CDATA['Words, words, words.']]></title>
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            <pubDate>Sat, 18 Apr 2026 00:00:00 GMT</pubDate>
            <content:encoded><![CDATA[<p>Adoption of new technology means narrowing gaps between words and their meaning.</p>]]></content:encoded>
            <author>contact@greggt.com (Gregg Thompson)</author>
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            <title><![CDATA[The machine can generate the work. Who decides if it's any good?]]></title>
            <link>https://humanhelm.com/articles/the-machine-can-generate-the-work</link>
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            <pubDate>Sat, 23 May 2026 00:00:00 GMT</pubDate>
            <content:encoded><![CDATA[<p>What's happening in AI and why it matters for your work, written for creative leaders who need to understand it, not just know about it.</p>]]></content:encoded>
            <author>contact@greggt.com (Gregg Thompson)</author>
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            <title><![CDATA[After the first AI workflow, the real work begins]]></title>
            <link>https://humanhelm.com/articles/after-the-first-ai-workflow</link>
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            <pubDate>Sat, 16 May 2026 00:00:00 GMT</pubDate>
            <content:encoded><![CDATA[<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.</p>]]></content:encoded>
            <author>contact@greggt.com (Gregg Thompson)</author>
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            <title><![CDATA[Taste is becoming a production system]]></title>
            <link>https://humanhelm.com/articles/taste-is-a-production-system</link>
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            <pubDate>Sat, 09 May 2026 00:00:00 GMT</pubDate>
            <content:encoded><![CDATA[<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.</p>]]></content:encoded>
            <author>contact@greggt.com (Gregg Thompson)</author>
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            <title><![CDATA[Augusto]]></title>
            <link>https://humanhelm.com/articles/augusto</link>
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            <pubDate>Mon, 02 Dec 2024 00:00:00 GMT</pubDate>
            <content:encoded><![CDATA[<p>Can AI “bring back” my mom’s late immigrant grandfather to teach her his language?</p>]]></content:encoded>
            <author>contact@greggt.com (Gregg Thompson)</author>
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            <title><![CDATA[Humans in the review loop]]></title>
            <link>https://humanhelm.com/articles/humans-in-the-review-loop</link>
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            <pubDate>Sat, 25 Apr 2026 00:00:00 GMT</pubDate>
            <content:encoded><![CDATA[<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.</p>]]></content:encoded>
            <author>contact@greggt.com (Gregg Thompson)</author>
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            <title><![CDATA[What the machine cannot know]]></title>
            <link>https://humanhelm.com/articles/what-the-machine-cannot-know</link>
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            <pubDate>Sat, 18 Apr 2026 00:00:00 GMT</pubDate>
            <content:encoded><![CDATA[<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.</p>]]></content:encoded>
            <author>contact@greggt.com (Gregg Thompson)</author>
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            <title><![CDATA[The new creative operating model]]></title>
            <link>https://humanhelm.com/articles/the-new-creative-operating-model</link>
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            <pubDate>Sat, 11 Apr 2026 00:00:00 GMT</pubDate>
            <content:encoded><![CDATA[<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.</p>]]></content:encoded>
            <author>contact@greggt.com (Gregg Thompson)</author>
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